The Challenge
Cheese Louise wanted to generate more sales and raise awareness of their stores and food trucks, specifically in the college-aged consumer segment. The Artisan Grilled Cheese company came to our agency with the thought: “who is better to appeal to college-age students than an agency ran by college students.”
The Insight
Gen Zs are largely influenced by social media when trying out new places to dine, with over 60% of consumers discovering new restaurants to dine via social media.
Our Solution
Appeal to the target audience by leveraging the unique selling proposition of Cheese Louise of their elevated take on the unique grilled cheese experience, through branding Cheese Louise as a trendy / fun restaurant with food that is innovated and appeals to the taste buds and your social media feed.
