The Challenge
B/SPOKE strives to reach a younger demographic of Gen Zs and attract them to take fitness classes at their studios. With many colleges in the Boston / New England area, they seek to spread awareness to college-aged customers that they are a welcoming, energizing, and collaborative company that prioritizes community over competition.
Our Solution
Leverage the discounted classes offered by instructors in training at B/SPOKE to appeal to college-aged consumers who are yet to be financially independent. With the prominence of TikTok and “video media” culture in the target segment, we can reach our Gen Z audiences through these media to raise awareness about this opportunity.