5 Most Cost-Effective Ad Types For Small Businesses

Placing ads can be very expensive – and it is even harder for small businesses that are just getting started. Here are the top 5 cost-effective digital ad types worth considering:

1. Google Search Ads

Google search ads appear in Google search results and allow you to get your page or product in front of potential users who search for relevant keywords. No SEO skills were needed in this case.

Costs: Generally, the average cost per click (CPC) on Google Ads ranges from $1 to $2. However, it depends on your location, industry, and most importantly, keywords.

2. Google Display Ads

You can find Google’s display ads almost anywhere on the internet. It allows you to have your ads displayed to your target groups as banners. You can control what sites your ads appear on by choosing the category or specific publishers.

Costs: The average CPC on the Google Display Network is under $0.58.

3. Facebook Ads (including Instagram Ads)

Facebook is the world’s most popular social network, with over two billion monthly active users, which makes it one of the best social media platforms for small business owners. It allows you to target your ads to a specific Facebook audience of your choosing.

Costs: The average CPC on Facebook is $1.72, varying across different industries.

4. LinkedIn Ads

If you are an owner of a B2B business struggling to connect with your potential audience, LinkedIn Ads are definitely worth a try. It works like Facebook’s ad system, allowing you to target users who fit your criteria and show your ads to them in the information stream.

Costs: The CPC starts at around $2 for LinkedIn in-feed placements.

5. Amazon Sponsored Products

If you are selling products online, placing products ads on Amazon can help you easily reach out to over 100 million Amazon Prime members. Amazon sponsored product ads are keywords- driven (both by manual keywords and automatic keywords).

Costs: The average CPC on Amazon rarely exceeds $0.35.