The Most Influential People In Advertising

Over the past two years the Pandemic has provided a challenging obstacle for advertisers to tackle. Thankfully, these Chief Marketing Officers provided solutions through their influential platforms.

1. Ann Lewnes – Executive Vice President and CMO at Adobe 

• Lewnes began a campaign early in the Pandemic, March 2020, called “Honor Heroes” focused on creating digital art of essential workers. In addition to celebrating their bravery, the campaign donated $3 million to various COVID-19 response organizations. Along with this campaign she championed an Adobe campaign that offered access to online classes to 30 million kids globally.

2. Diego Scotti – Executive Vice President and CMO at Verizon 

• Scotti began a campaign for Verizon kick starting their journey into becoming more sustainable. The campaign is characterized by the goal of eradicating all carbon emissions by 2030, providing sustainability training to 10 million people, and donating $3 billion to sustainable causes. 

3. Raja Rajamannar – Chief Marketing and Communications Officer, Mastercard

• Rajamannar’s initiative with Mastercard focuses on supporting small businesses, which struggled throughout the Pandemic. It donated $250 million to small businesses in need, along with motivating other big brands to give back as well. Lastly, in 2020 he started a campaign with Mastercard to donate $500 million to racial wealth and opportunity gap causes for black communities specifically. A problem that many consumers have with advertising is inauthenticity and performance activism, but these three influential leaders in advertising demonstrate the proper way to successfully integrate legitimate change and a brand’s presence.

A problem that many consumers have with advertising is inauthenticity and performance activism, but these three influential leaders in advertising demonstrate the proper way to successfully integrate legitimate change and a brand’s presence.