Tips For The Incoming Copywriter

Incoming Copywriters: Traits Companies Want In Copywriters

Now, more than ever, consumers are bombarded with thousands of messages competing for their attention. According to Sam Carr of PPC Protect, the average human sees between 6,000 to 10,000 ads per day. This is double what researchers recorded in 2007.

From the perspective of a copywriter, vying for a customer's attention is a difficult game. It is important that the copy is produced with efficient messages, attractive lingo, and bold phrases.

When hiring copywriters, companies look for a few key traits to make sure their candidates can compete in the “game.” 

Before an interview, go over these tips and ask yourself if you have...

Efficient Writing: “Less is more.” Take it from associate copywriter and Boston University graduate, Diala Taneeb, who harps on the fact that less fluff does wonders to your writing. Make sure your writing is straightforward and has no pointless or meaningless sentences.

Perfect Grammar: The material that a copywriter is creating will almost always be presented to an audience, therefore it must be comprehensible and professional. 

Comfort and confidence: Entry-level copywriters must be confident in their skills, yet, understand that they are still in a learning position. Additionally, copywriters must be comfortable and adaptable to their work environments.