MullenLowe Teams Up With Coco Gauff and Naked Juices
Image Courtesy: Waymakerjournal.com
Boston-based advertising agency, MullenLowe, has recently partnered with tennis star Coco Gauff and Naked Juice. This collaboration marks a significant milestone in sports marketing and highlights Gauff’s rising stardom while promoting healthier lifestyle choices.
In June 2024, Gauff signed a multi-year partnership with Naked Brand, marking Gauff’s first beverage endorsement deal. Throughout the partnership, Mullenlowe has been the backbone of the collaboration creating materials that and align well with Gauff’s youthful energy and commitment to health and wellness.
Image Courtesy: Instagram.com
Image Courtesy: Instagram.com
MullenLowe’s strategic campaign approach aligns Naked Juice’s brand values with Gauff’s image as a role model for young athletes. Gauff’s athletic prowess naturally embodies Naked Brand’s fitness-centric spirit, and the campaign materials use her image to highlight the health benefits of flavorful smoothies made from high-quality produce.
The collaboration aims to launch various marketing initiatives that prominently feature Gauff in her element. From social media campaigns to in-store promotions to in-person event appearances, there are many opportunities for this collaboration to expand over time. Through this unique partnership, Naked Brand can foster authentic connections with consumers who aspire to live healthier lifestyles and reach a new audience of devoted tennis fans.
Image Courtesy: Loconn.com
As a young female athlete who has made remarkable strides in her career, Gauff is positioned to expand her visibility beyond the tennis court through this campaign, allowing her to engage with fans in new ways. This intersection of MullenLowe, Naked Juice, and Coco Gauff represents a forward-thinking approach to sports marketing that is sure to make waves in both the beverage and sports industries.
-Britney Kirwan-